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Travel news

Luxury Travel Viet Nam Ltd seek two growth from discerning German travelers

Luxury Travel Company revamps its website for Germany, launches brochure and attends ITB Berlin 2012 in their campaign to attract luxury German travelers to Viet Nam.
Luxury Travel Company revamps its website for Germany, launches brochure and attends ITB Berlin 2012 in their campaign to attract luxury German travelers to Viet Nam.

According to recent figures for 2012 by FVW Medien Gruppe, Germany's leading travel industry media group with more than forty years of expertise in tourism, provides widely known and recognized publications, 39% of German tourists want sun and beach for their vacation, 31% want a relaxing holiday, 22% like nature trips as their preferred types of holidays, 22% travel with family, 16% like adventure, 14% like active holidays, 8% want fun and 8% like winter holidays and 4% like winter and warm for their vacation.

For many travel experts, Viet Nam has all of these to offer to German tourists. Viet Nam in particular increasingly is being recognized as a destination for high-end global tourists, especially those coming from Western European countries with direct flights, such as France, the UK, and Germany. For German tourists, Viet Nam is a magnet due to the history link and strategic partnership between the two countries, especially after the visit of Prime Minister Angela Merkel to Ha Noi.

Viet Nam now has world class hotels and resorts, beaches and cuisine, in addition to its natural beauty, rich history and traditional culture. The country receives 100,000 German tourists yearly, and the number of tourists increases year after year.

Today’s German luxury travelers want to be entertained and stimulated, rather than simply pampered, and Viet Nam offers a magical mix of tropical beaches, post-colonial charm, a string of world heritage sites, stunning inland scenery, a world-renowned cuisine and a home-grown flair for hospitality.

Upscale tours today must offer “off -the-beaten-track” experiences. Yet, in a credit crunch environment in Europe, high-end German tourists also expect efficiency, seamless travel, value for the money and a return on personal values. Many may even opt for staying in less luxurious hotels on short trips which offer a slice of local culture, a splash of adventure, and authentic experiences. The new slogan of Viet Nam tourism –– “Timeless charm,” was created with an aim to attract long haul travelers from Germany and elsewhere, who wish to experience its defining characteristics: Thrills, nature, heritage, festival, pristine, enjoyment, scenery and essence.

“Our German team expects good traffic from German speaking countries such as Austria, Switzerland and Germany in 2012. Germany is a great market for us and we have beautiful products for German tastes and preferences and target the right clients with personalized products and services. We have increased both FITs and GITs bookings from our partners in 2011. Tourists choose Viet Nam for their vacations for safety, affordable prices, authenticity and convenient direct flights. Our German teams have native Germans and Vietnamese, who are passionate and motivated. We will expand and expect to stay strong in Germany. With our marketing efforts and commitments, we will attract more German travelers who wish to experience the timeless charm of Viet Nam in style and luxury and we are targeting two digit growth from this market for 2012," said Tran Mai Phuong, senior sales and marketing executive of German department of Luxury Travel Ltd.

“To help our travel agents and tour operators to sell our Viet Nam luxury tours at ITB Berlin 2012, I invite travel professionals to do a 9 day familiarization trip to Viet Nam. Participants receive a certificate of Luxury Travel Specialist after the trip. On this 9 day tour offering a blend of classic sightseeing and excursions, the well-planned famtrip itinerary will showcase the company’s unrivaled expertise in tailor-making tours. The famtrip has been designed to treat participants to a myriad of experiences that range from cultural to culinary, alongside sensational sceneries. Small fam-groups or individual famtrip for persons will be led by a local expert and fluent German speaking guide. With first-class accommodation, domestic travel and food included within the overall price at $1116 from 2 participants, this famtrip program demonstrates excellent value for the money and promises unprecedented insights into local customs. The perfect way to learn more about Viet Nam and some of the most dynamic new products available for 2012 - 2013, this tour blends innovative touring with hotel inspections to give agents insight the destinations and become a true luxury travel advisors", said Pham Ha, CEO of Luxury Travel Company.
(Source: Luxury Travel Ltd)
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